Community Partnership Guidelines
We are pumped to have you join the Pit Liquor fam.
PIT LIQUOR IS ON A MISSION...
to free people from their bad relationships (with deodorant). No more greasy, sticky, awful sticks. No more rashes from irritating “natural” ingredients.
This is a new way to do deodorant.
- We don’t compromise on the sustainability in our packaging. All of our products come in recyclable glass to lessen our environmental footprint.
- We only use the best natural ingredients that are cruelty-free (vegan), toxin-free, aluminum-free, paraben-free, baking-soda-free, pesticide-free, triglyceride-free and fair-trade.
- We ensure that every point of contact between our customers and our brand are personable and come from a member of the Pit Liquor team.
HOW TO EXPRESS OUR VALUES
- Talk about how using Pit Liquor makes you feel (stink free, healthy, clean)
- Tell stories about what it's been like to make the switch to natural deodorant.
- Share tales of how your personal values line up with Pit Liquor.
HOW TO TALK ABOUT OUR PRODUCT
- How it smells
- How it feels to spray it compared to putting on other deodorants
- How the product comes in a glass bottle
- Any features on the product that you specifically love
BE YOURSELF AND USE YOUR CREATIVITY
We want you to be true to yourself in all the content you create on behalf of Pit Liquor. Show yourself and your life authentically while using the product. Your photos should feel like a glimpse into your life, not like you are modeling/posing for Pit Liquor.
PERSONALIZE + BE AUTHENTIC
- Use props that show your personality
- Show the PL bottle (be sure to remove plastic cap)
- Try to capture moments rather than just posing
- Treat the camera as if it’s a good friend
WHAT WE EXPECT
- One post or reel to your instagram feed which features and mentions Pit Liquor. Make sure to tag @pitliquor and hashtag #pitliquor.
- Optional but encouraged: We’d love to be able to boost your post, but to do that you’ll need to tag us as a brand partner. For instructions on how to do this, check out Instagram’s guide here.
- Pit Liquor will have the ability to share your content on their digital properties indefinitely, with complete attribution to the original blog or social account.
- Pit Liquor will have the ability to amplify or repurpose your content on their channels with paid support.
- You are not to delete or archive your post for at least 30 days.
- All communications with Pit Liquor are confidential and will not be shared with external parties or individuals.
By sharing Pit Liquor with your audience, our brand can make a positive impact on others. We appreciate your creativity and positive influence on the world and believe people like you inspire others to grow and become better versions of themselves. We would love to continue building a relationship with you and to partner again in the future. If fostering a growing relationship with Pit Liquor is something you want to do, let us know!
You are more than welcome to email us at email@example.com with any questions or ideas!
Your biggest fans,
Team Pit Liquor