MADE FOR A MOM

I started Pit Liquor when I was pregnant with my first child, because the options available in the deodorant world—frankly—stunk.

Pit Liquor is made from alcohol because it kills bacteria, bacteria is what makes you stink, and liquor is a very natural (and extremely well regulated) form of alcohol. It’s 100% safe during pregnancy and breastfeeding, since the alcohol evaporates and isn’t absorbed into your bloodstream (just like hand sanitizer). I feel safe with my nursing baby’s head next to my pits with Pit Liquor. I can’t say that about ANY other deodorant. Pit Liquor was made with a specific focus on the health of moms and babies - nothing else compares.

I wanted something safe for my family; I’m proud to share it with yours too.

—Erica Feucht, CEO + Mom

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