When did armpits become a go-to descriptor for some of the worst places in the world? New Jersey, Florida, even Battle Mountain, Nevada have all been referred to as “the armpit” to denote some intangible terrible-ness that wafts off them.
We’re looking to upend that narrative - for New Jersey and armpits alike. It’s time we celebrate our personal pockets for all the marvelous things they do. Use this underarm skincare guide to treat your pits to some pampering.
1. Soap up ya filthy animal.
We’re filthy animals too, who often opt for a dunk in the river or swimming pool in lieu of a shower. But every now and then, treat your pits to a proper sudsing, for you and for the people closest to you. A natural soap eliminates bacteria and the dirt, grime, and savory sweat they feed on. You don’t need to scrub the skin off - a gentle lather will do just fine. I mean, do we really need to have this conversation? Here’s to hoping your parents did at some point during puberty. Otherwise, bless your poor P.E. teacher’s heart.
2. Exfoliate your way to silky smooth pits.
Just like your face, knees, elbows, and feet, your armpits can use a little exfoliation from time to time. Product, sweat, and dirt can build up here - clogging pores and leaving you with painful ingrown hairs. Since your underarms don’t often see the light of day, the skin underneath is sensitive. Exfoliating with a gentle cleanser (like one made for your face) works wonders in unclogging pores and removing built up dirt and grime. Just think, your pits will be the envy of your summer-series volleyball league.
3. Moisturize, maybe.
We’re not going to suggest you overhaul your entire evening skincare routine with our underarm skincare guide. Pits are obviously our top priority and while we like to sing them sweet lullabies before bed, we understand that you may not. Those with particularly sensitive skin can consider moisturizing their pits after shaving or in dry, cold weather. Armpits are more sensitive than we ever give them credit for and we even tend to beat up on them, poor little guys. Use an unscented lotion and apply it post shower, every week or so. If you're prone to razor burn or breakouts, stick with a moisturizing toner that doesn’t strip the skin of its natural oils.
4. Detoxing is less complicated than you think.
Ditch the charcoal detox paste that stains your entire bathroom counter if you even look at it the wrong way. Your armpits are well-oiled machines that actually do the detoxing for you. If you’ve been using aluminum deodorant, making the switch to natural can take a few weeks. Your pits will breathe a huge sigh of relief at not being poisoned anymore and will revel in the glory of being their true, sweaty selves. It’s 2021 after all, don’t we just want to be the people that mother nature made us to be? Ok, ok, we’re getting off the soapbox. For detailed information about detoxing your armpits and what to expect, check out this handy dandy guide.
5. Pit Liquor to the rescue.
Choosing the right deodorant that doesn’t dry out or irritate pits is key to taking care of your underarms. You don’t want to sabotage all the hard work you’ve put in caring for your crusty caverns by slapping some chemicals and irritants back on, all in the name of sweat-free, smell-free livin'. Pit Liquor is here to help. Our organic formulations are free from irritants (we’re looking at you, baking soda), aluminum, and other toxic chemical agents, like formaldehyde and antifreeze.
No wonder your armpits need some TLC. They’re basically living in an episode of Snapped day in and day out. With Pit Liquor, they will relax and do their thing, releasing sweat without the smell. Denatured alcohol kills the bacteria while teas and arrowroot powder create an inhospitable environment that discourages bacteria revelry. Essential oils leave a gentle, natural aroma for you to bask in all damn day. Some of our pit pals have even reported that Pit Liquor helps clear up eczema. Pit Liquor can be your hero, baby.
Go ahead, treat yourself.
Three years ago, Pit Liquor deodorant was born from the desire to find a truly natural deodorant that works. Through hard work, grit, and determination, the company has gone from a kitchen counter to a full-fledged small business. Today, on Small Business Saturday, we want to take a look back at how this small business has grown and where it all began.
Pit Liquor was started back in 2017 by husband and wife Jason and Erica. During Erica's pregnancy with their daughter, Eve, Jason was concerned about the carcinogens in deodorants. They'd been trying various natural alternatives, but none of them worked. One day, he begged Erica to stop using toxic deodorant for the baby. So she slapped hand sanitizer on her armpits and headed out the door issuing Jason a challenge to find something that actually worked. When she got home, she was surprised to find she didn't stink. The hand sanitizer illuminated a new idea: high-proof, drinkable alcohol is less toxic than anything unregulated and potentially made from inedible ingredients.
Always the inventor, Jason thought plain old hand sanitizer was a boring (and not entirely non-toxic) solution to underarm stench. Any friend could tell you Jason and Erica's love for good whisky, so obviously, they turned to whiskey to solve their quandary. Jason began reading medical textbooks about deodorant and had a conversation with their doctor about the topic. He did research, trials, and found a perfect formula all while sticking to a motto to use only ingredients that are safe enough to eat.
Once they had a product and a fantastic name, they started (and completed!) a successful Kickstarter campaign and sit cozy with their patent pending. Three years later with two babies and a Great Dane in the mix, Erica and Jason have turned their idea into a thriving business, selling Pit Liquor online and in select stores, and are growing so fast their warehouse is bursting at the seams.
Pit Liquor has had over 100 media stories written about its products. They've been featured in places like: Playboy, Circa, local papers like the Loveland Reporter Harold and the Coloradoan, and even Michael Symon and Clinton Kelly talked about us on ABC's The Chew. Recently, Erica even appeared on Entrepreneur's show Elevator Pitch to promote Pit Liquor.
With hard work, ingenuity, and a little humor, Pit Liquor has grown into something Jason, Erica, and their team are truly proud of. We at Pit Liquor hope you'll join us to today to support this small business and many more like it. Cheers to quenching that stench and living your dream!
Razor burn is the worst. It makes you feel uncomfortable, and often comes with an unsightly rash. It seems like one of those terrible but inevitable parts of shaving. But we're here to tell you it doesn't have to be.
Men have been making use of razor burn solutions for decades, using after-shave balms that are mostly alcohol, a known bacteria-killer. But women? We are way behind the curve. Pit Liquor aims to change that.
How exactly does razor burn happen? Glad you asked.
You shave your face, pits, legs, or, you know, other areas. While you're just there to shave, your razor indiscriminately opens hair follicles in addition to getting rid of those pesky hairs. The razor itself brings bacteria into those now-open follicles, injecting bacteria into any open area because your razor has old hair, skin cells, and general bathroom germs trapped within its blades. The bacteria goes all the way into the base of the hair follicle because the hair protecting this is now gone. Then the bacteria has a big ole party reproducing until your armpits become one giant rash.
So sure, spraying alcohol deodorant to prevent razor burn on your pits post-shave might sting, but it also kills off all that bacteria trying to leach into your pores. It means no razor burn, and we think that's worth celebrating. Here's how to stop razor burn with Pit Liquor:
A few tips:
Really feeling the burn? Try applying your Pit Liquor 5-10 minutes after your shower instead of right away. You'll still reap the rewards but lessen your sting.
Don't want to get too burned? Be sure to absolutely, positively, never spray down there. Trust us. It's a choice you don't want to make.
Razor burn still hitting a day later? Try reapplying 12-24 hours after you shave for a second time to keep your pits fresh and burn free.
Some people claim that you have to detox your pits before a new natural deodorant really works. Is that true?