An Open Letter and Giveaway from our Cofounder

An Open Letter and Giveaway from our Cofounder

Hello Friend,

Thank you for loving Pit Liquor as much as I do! My goal is to introduce everyone on the planet to a better way of doing deodorant and I’m so glad to have you on board. I couldn’t be more excited that you found a non-toxic and natural deodorant that works for you! Isn’t it a complete game changer? It has been for me.

How We Came to Be

As the cofounder of Pit Liquor, I wanted to tell you a little about why this weird wild deodorant company is everything to me. While I was pregnant with my first baby, I almost gave up on deodorant! It was important to both me and my husband, Jason, that I use something natural, but all the options were terrible. Jason happens to be a materials scientist, so he got to work! We got our start as a company through social sharing on Facebook. I gave away bottles of free Pit Liquor during my baby's naps and we found a fanatical following. The company quickly grew to be larger than I could manage on my own and I hired a team.

My dear aunt was, at that time, battling breast cancer. Her doctors told her to stop using deodorant altogether since it's unregulated and even safe options aren't that safe. She endured her chemo journey with Pit Liquor by her side. It’s incredible stories like this that have always kept me going. 

Pit Liquor = Liberation

I’m so excited to have you with us at the start of this armpit revolution! Pit Liquor is freeing people from their bad relationships (with deodorant). No more greasy, sticky, awful sticks. No more rashes from irritating “natural” ingredients. We created a new way to do deodorant.

Like you, we’re sick of the beauty + wellness industry’s incredibly low standards. We’re sick of recalls. We’re sick of watching personal care companies put the bottom line first. Did you know the FDA actually gave big deodorant companies permission to put benzene in their products during the pandemic because regular ingredients became hard to find? Benzene is what they use in bombs.

At Pit Liquor we clearly state our ethics and staunchly hold that line. Not only do we source top of the line natural ingredients, but we value sustainability. As a company, we see that our actions have larger ripples because of the scale of our impact. All Pit Liquor bottles, from rollers to sprays to refills, are glass bottles. We strive for sustainability from start to finish, including the packaging. We ship our bottles in fully recyclable packages so you aren't throwing a single piece in the trash to rot in a landfill forever.

For every bottle of Pit Liquor you purchase, you’re choosing a better way. It is our honor to keep empowering you throughout your journey. Working with you enables us to maintain genuine connection with customers as we grow. We don’t like to do things like everyone else.

A Giveaway to Celebrate Small Biz Saturday

Join us as we celebrate Small Business Saturday with an amazing GIVEAWAY! I’m giving away a set of our new National Parks Trio so you can try it yourself or give it as the perfect gift. It’s my absolute favorite bundle of scents to date! But HURRY this giveaway ends at 6pm MST TODAY. Head on over to our Instagram page for details on how to enter. 

Thanks for being with us on this journey. We appreciate you so much.

All the best,

Erica Feucht, Pit Liquor Cofounder

November 25, 2022 — Lo Fountain


It’s time to give some credit to one of our MVP’s, Jojoba Oil. It’s one of the powerhouse ingredients in your Pit Liquor and one of the many reasons why our formulas have lots of added benefits.  

You may have been asking, what’s all the hype about? The truth is, when we re-formulated our new signature line, we couldn’t NOT use it in our new scents. It’s just that good. Let’s talk about the most superior of all natural oils, let’s talk Jojoba oil. Read on to be blown away. 


The Jojoba plant grows in the dry regions of northern Mexico, Southwestern U.S., and desert areas in the Middle East. The jojoba plant is actually 50% oil and its chemical composition is similar to the consistency of wax. This fact is pivotal to one of Jojoba's superpowers, which is a long shelf life. As a natural fungicide our favorite oil is resistant to mold–making it a superb ingredient for Pit Liquor.


We could go on and on all day about what sets Jojoba oil apart! For starters, it’s unique because it mimics our skin’s own natural oils.  And if you know us, we are all for keeping what’s natural, natural. 

Jojoba is a natural emollient, which means it contains properties that help soothe and moisturize. This is ideal for your pits if you are prone to dryness, itch, or irritating burning in the underarm area. It’s also a non comedogenic substance, which means it lacks the potential to clog pores. It's so gentle that it can be used on the face in skincare applications.  

To top it off,  Jojoba oil is nutritive to our skin with vitamins A, D, E and Zinc. It’s non-allergenic too, so no need to worry if you have sensitive skin.


So why does Jojoba oil beat out Coconut oil? We’re big fans of breathable airy pits and Coconut oil won’t allow for that. It’s pore clogging, which is why you may want to save it for the kitchen. Unlike Jojoba oil,  Coconut oil is not a NMF (Natural Moisturizing Factor), which aids your skin’s immune system in keeping the bacteria out. We thought that was a solid reason for choosing Jojoba oil as our right hand man. 


Another perk for you and us at Pit Liquor is that Jojoba oil is a carrier oil,  which means it takes on the scent of its immediate environment. And we thought Jojoba couldn’t get any more magical! This component has an impactful effect on the essential oils in our formulas, keeping them long lasting and absorbing well into skin. 

There you have it. The nitty gritty on Jojoba oil. What are you waiting for? Go grab your Pit Liquor with all the amazing Jojoba benefits! 

November 21, 2022 — Lo Fountain
What’s up with Palo Santo + Cultural Appropriation?

What’s up with Palo Santo + Cultural Appropriation?

If you haven’t tried out our new Limited Edition Palo Santo + Clary Sage, you need to! The reviews are in and it’s unanimously fantastic. We chose Palo Santo because of its antibacterial, antimicrobial and antioxidant properties that make this scent an extra-strength BO buster with staying power. Not to mention its power to purify living spaces, soothe frayed nerves, and delight the senses. 

We made sure to source it ethically and sustainably, thanks to our amazing Palo Santo supplier, Sacred Wood Essence. As with all things that come from other cultures, it’s important to treat Palo Santo with respect. Our Palo Santo is sourced from a community that benefits from the business of exporting, takes care of their forests, and is happy to see Palo Santo be enjoyed around the world. 

How We're Ethically Sourcing Palo Santo

Is it okay to use Palo Santo? For generations it’s been used by Indigenous Shamans and Healers as a holy way to dispel evil spirits and cleanse negative energy. Palo Santo, translated to “Holy Wood,” originates from Indigenous peoples in Central and South America. It’s known for its presence in traditions and ceremonies as a powerful way to cleanse, clear, and protect. 

While this is one of the many incredible ways Palo Santo is used, it isn’t the only one. For example, In Ecuador it’s an integral part of everyday life. Since Palo Santo is rich in limonene, it has strong antimicrobial properties so people will use it to ward off biting insects or kill viruses. Us? We added it to our Pit Liquor formula so it can kill the bacteria in your pits. 

Because it is used by Indigenous communities for both sacred work and practical applications, Palo Santo can be appreciated by many people in many contexts. We never want to disrespect the traditional ways in which a plant is used. That’s why sourcing Palo Santo ethically is perhaps one of the best ways to honor it. 

We chose our exclusive supplier Sacred Wood Essences because they have a single-source supply and they maintain a longstanding close relationship with their collectors in Sancán, a coastal town in Ecuador.

Sacred Essence employs locals to collect and process the wood right at the source. The indigenous people working are happy to share this plant medicine with the world because they rely heavily on their Palo Santo harvesting skills to make a living. The wood isn’t used in any specific religion or tradition. We love this partnership because we’re directly helping create local abundance in that community while delivering you an incredible and effective natural deodorant. 

How We’re Sustainably Harvesting Palo Santo

Ethically sourcing the Palo Santo is one piece of the puzzle but It’s equally important that we’re sustainably harvesting Palo Santo. Sacred Essence never cuts down Palo Santo trees, which is actually illegal under Ecuador’s strict conservation laws. After strong annual storms knock Palo Santo trees down, the fallen wood must remain on the forest floor for up to a decade to allow the aromatic resins to develop and cure. Great things take time and Palo Santo is worth waiting for. 

The icing on the cake is that when a Palo Santo tree falls in the Ecuadorian coastal forest, Sacred Essence just plants more. We’re proud to partner with them to bring you one of our best Limited Editions yet. It’s fresh like a forest, with citrus and green undertones, while Clary Sage adds a subtly floral herbal note. Grab yours now while you still can!

For more information on this sustainably harvested wood, check out these videos from our partners at Sacred Wood Essence:


November 07, 2022 — Lo Fountain
Benzene is Even Worse Than We Thought: New Facts Backed By Science

Benzene is Even Worse Than We Thought: New Facts Backed By Science

Can your deodorant really cause cancer? Research says the answer is yes. You may remember that we published a blog on the dangers of benzene back in 2021. Since then, the research and evidence against benzene has grown exponentially. You may want to take a seat because the statistics are quite staggering.

Benzene infiltrates more of the beauty and cosmetics industry than almost any other toxin. After confirming its presence in sunscreens and hand sanitizers, researchers noted that over half of the 108 antiperspirants and deodorants it analyzed showed signs of benzene contamination. That’s practically the entire deodorant aisle at the supermarket!

If you think a little bit of Benzene isn’t a big deal, think again. Benzene is a toxic "class 1 solvent" known to trigger life-threatening diseases such as leukemia, myeloma, and lymphoma. Due to its carcinogenic nature, it has no place in personal care products, and the maximum safety limit for people working with benzene  is 0.1 to 1.0 parts per million (ppm). 

Out of the 59 contaminated deodorants and antiperspirants tested by independent lab Valisure:

  • 24 products had benzene levels between 2.24 – 17.7 ppm 
  • 14 products registered benzene between 0.20 – 18.89 ppm.
  • 21 products showed detectable traces of benzene.

So it not only poses a life-threatening risk to someone using it on their body, but also to anyone handling it in the production process. You’re probably wondering why deodorant manufacturers would choose to use something so toxic in their products. The issue is that it’s not actually an ingredient, it’s likely a result of contamination. Benzene can get into products as a byproduct of the petroleum-based propellants (propane, butane, isobutane) used in aerosol sprays. 


Make sure to proceed with caution

Since petroleum-based propellants in aerosol sprays were indicated as the probable source of benzene contamination, avoiding products that include such substances makes perfect sense. Reading product labels is always encouraged so you know exactly what you’re using. 


What other toxic ingredients should you avoid in deodorants?

As staples of personal hygiene, deodorants and antiperspirants are essential products that we rely on to stay clean  and free of BO. It’s alarming that health specialists have noted several other commonly used chemicals in deodorants that can trigger adverse effects (multiple cancers, neurotoxicity, hormonal disruptions, organ damage, and reproductive issues). 

This  list consists of:


Benzene-free alternatives aren't hard to come by

Faced with so many health hazards only one spritz away, it's unsurprising that people have been taking heed of the risks they may be exposed to and increasingly seeking out non-toxic alternatives. If you’re feeling hopeless after all of these Benzene facts, don’t fret just yet! What you’re feeling right now is why we created Pit Liquor. Our greatest goal is that you would stay fresh without coming into contact with harmful chemicals.


Natural Deodorants like Pit Liquor are a safe, effective alternative

Given that chemicals lie at the heart of the issue, one sure way to avoid exposure is to choose deodorants that rely on natural ingredients. Instead of life-threatening Benzene, Pit Liquor deodorants are based on overproof spirits like whiskey and vodka that eliminate the bacteria responsible for bad BO. The arrowroot powder and organic tea extracts (Greek Mountain Tea, Sea Buckthorn, Umckaloabo, Elderflower, Gotu Kola) included in our deodorants keep the underarms dry and unwelcoming for bacterial growth. Meanwhile, the essential oils keep you smelling amazing.


the Benzene Deodorant Replacement Campaign

We’re proud to let you know that we’re participating in the Benzene Deodorant Replacement Initiative, launched by Environmental Litigation Group PC, a law firm specializing in toxic exposure. The program seeks to replace benzene-contaminated deodorants with safe substitutes sourced from ethically responsible manufacturers whose offerings are free of hazardous chemicals. 

If you’ve read this far, you’re likely ready to try toxin-free deodorant or already a Pit Liquor lover. We bet you know a few people who still need to make the switch to benzene-free products too. We’re here to help you and your friends ditch the toxic chemicals and switch to the best natural deodorant on the market, dare we say in the world. Share this article with that friend and you can both use code NOBENZENE15 for 15% off your purchase.
November 04, 2022 — Lo Fountain
The Story Behind Blue Lotus

The Story Behind Blue Lotus

Blue Lotus has a storied history in ancient Egypt as an aphrodisiac and mild hallucinogen (when ingested, in much larger quantities than it’s present in Pit Liquor!). In modern times, it’s known as a sleep aid and anxiety reliever. One of its chemical constituents is used to treat Parkinson’s disease, because it stimulates dopamine receptors in the brain. No wonder it smells so damn good.
October 05, 2022 — Shena Lee
Your Deodorant got an Upgrade

Your Deodorant got an Upgrade

Logos, scents, and formulations may change, but one thing always stays the same: our commitment to quality and safety. Our vetting process for ingredients remains as strict as always. We use 100% pure essential oils. And we test on our CEO—not animals.

September 30, 2022 — Shena Lee


If you’re on the hunt for a new favorite scent you’re in the right place. Check out our top tips to find your new daily routine staples.
July 19, 2022 — Lo Fountain
Why Zero Waste and Sustainability Matter

Why Zero Waste and Sustainability Matter

From the very beginning, Pit Liquor founders Jason and Erica Feucht have been passionate about sustainability. Locally sourced ingredients, glass bottles, recycling, and low carbon emissions have been part of Pit Liquor’s growth at every step. 
May 09, 2022 — Melanie Allen
Gender-Neutral Deodorant?

Gender-Neutral Deodorant?

There’s a lot to sift through when you’re shopping for a new deodorant. It needs to be effective, first and foremost, because, well, that’s the whole point. You’re also looking for a scent that you like and that feels like “you.” One thing that shouldn’t limit you in your deodorant selection? Your gender.
March 27, 2022 — Melanie Allen
5 Myths About Deodorant

5 Myths About Deodorant

Natural deodorants are like the wild west. You never know quite what you’ll find or how bad the BO will be. Enter Pit Liquor, your solution to natural, stench-quenching magic. You might be trying Pit Liquor for the first time (or the 100th!), or still be on the fence about making the switch. Either way, you likely have some questions. We’re here for you– so take a beat and skim our list of natural deodorant myths.
March 23, 2022 — Melanie Allen
One Of These Things (Pit Liquor) Is Not Like The Others.

One Of These Things (Pit Liquor) Is Not Like The Others.

Hate natural deodorant? So did we until we created Pit Liquor. Find out why other natural deodorants don't make the cut and what makes Pit Liquor different.
February 28, 2022 — Melanie Allen
Science of Stink

Science of Stink

Ever wonder why your pits smell so bad? We did too, and our founder Jason's research led us to a few discoveries about the science of stink. Prepare to be amazed.
February 15, 2022 — Jason and Erica Feucht