Why Is Filtered Water Important? | Upgrades to Your Fav Natural Deodorant

Anyone on their journey to cleaner living knows it’s a process of making gradual, impactful improvements over time.  There’s just something about placing a little more intention behind the products we use on a daily basis, digging a bit deeper with research, finally making a swap to a product that works, (and then loving it) that gives you so much satisfaction. 

We’re slightly addicted to leveling up wherever we can.

And in light of that, we have some share-worthy news! As an awesome community of clean personal care and non-toxic product lovers, we’re a bit giddy over here as we implement some updates to our production processes that will contribute to providing an even safer product for you and your pits. 

So… what’s the news you may ask? 

We are now using filtered water in all our products! Our new and improved water filtration system is equipped with an advanced 6 step process to ensure effective removal of contaminants and impurities, leveling up your Pit Liquor in a whole new way.

Our water is now free of:

• Aluminum 
• Chlorine
• Heavy Metals
• Lead
• Mercury 
• Cadmium
• Hydrogen Sulfide
• Mold 
• Funguses 
• Odor
• Bacteria 

A Moment on the Importance of Water Quality

So you could be thinking, “Why is this a big deal?” or, if you’re on our side of Instagram and TikTok, you likely feel the same hype we’re feeling through your screen right now. So let’s do a quick, basic debrief. 

While it’s impossible to live an entirely non-toxic lifestyle, water quality and cleanliness is a high one on the list for us. Obviously, there’s no avoiding water as a human. And unfortunately, these days water quality is just as unregulated as the personal care product industry, and can be contaminated with many potentially harmful chemicals depending on where you live. (Hot tip: you can find out how clean your water is by typing your zip code into the EWG Tap Water Base and get a glimpse of all that can contaminate your water)

Now, the above isn’t to scare you, but we do think these types of facts need to be common knowledge! Since we’re all about the deliverables, here are some water products that we’ve tried and are loving:

• Clearly Filtered Water Pitcher 
• ProOne Shower Filter 

We’re always aiming to continuously improve and upgrade our processes according to our values, and in turn, provide value to you! We hope this reminds you that even the smallest of upgrades contribute to your clean living journey.