Science of Stink
Ever wonder why your pits smell so bad? We did too, and our founder Jason's research led us to a few discoveries about the science of stink. Prepare to be amazed.
Why Do Armpits Stink?
We're glad you asked.
It's not just sweat that makes us stink. It's a complicated series of events involving the bacteria under your arms plus your own hormones and sweat. It's like your armpits are hosting a wild, raging party for bacteria— without your permission.
The Perfect Party With the Worst Guests
Babies don't stink when they sweat. Neither do young kids. But then, puberty hits and all of a sudden, your child is a smelly, emotional mess.
When puberty strikes, your body kicks into action some formerly-dormant glands known as apocrine sweat glands. These sweat glands produce protein-rich, sugar-coated sweat: AKA bacteria's favorite food. Combine that with the warm, moist, dark environment of your armpits, and you've basically just circulated a hot pink flier around Bacterium High School announcing a party in your own armpits.
The worst thing about the party is that you've unwittingly invited the worst guests. Apocrine sweat provides the perfect food for bacteria, and in return, bacteria excrete waste (yep, basically bacteria poop) all over your armpits. It's that waste byproduct from the bacteria that leaves you stinky.
Some natural deodorants lean on baking soda to cut the foul aroma, but that comes with its own problems. These pesky bacteria actually thrive in a basic environment and baking soda is pretty basic. (It is a base.) So while the baking soda deals with the bacteria poop, it does nothing to kill the bacteria itself. Baking soda's reaction to the bacteria can also cause itchy pits and rashes.
The Real Solution: Overproof Whiskey
The merits of liquor at parties can be debatable. But in this case, Pit Liquor's overproof whiskey and vodka shut down the bacteria festivities taking place in your pits. Alcohol kills bacteria, cutting off the armpit stink at it's source rather than just acting as a short-term solution. And our other ingredients are powerful plants oils, arrowroot, and salt that post a perimeter and keep an antimicrobial barrier in place to dissuade future bacterial residents from joining.
Why liquor? Liquor is made with copious government oversight, and whether it's whiskey or mouthwash or the gas in your car, all are the same substance known as ethanol. Whiskey and vodka are more heavily regulated because we consume them, meaning the consumer knows what they're made from and how. Unlike drinkable liquor, many ethanols are made without clear insight into the base product. And you may be surprised to discover that these less-regulated versions of ethanol, like petroleum, show up in your body and personal care products. Pit Liquor's choice of organic, local liquor is regulated, clean, and safe for your body.
Pit Liquor is safe enough to eat*** and crazy-effective at the same time. Next time you ask yourself "why do my armpits smell and how can I stop it?" check out our selection of effective natural deodorant.
We know you love Pit Liquor for all the best reasons, and the bottom line is that the sweet cocktail inside your bottle is like a high-octane powerhouse for your pits. So what are you waiting for? Replenish your own stash or share with a friend.
***Please don't eat Pit Liquor. We put salt and very bitter tea in it to make it unpalatable. It is considered legally denatured, which simply means it tastes bad enough to not be considered a consumable, which is why you can find it on store shelves without a liquor license and you aren't carded for buying it. #themoreyouknow ***