Pit Liquor Cofounders


Hello! We're Erica & Jason.

The story of Pit Liquor began at a most unusual time, during my pregnancy with our first child. My husband, Jason, was concerned about harmful ingredients in deodorants so we’d been trying natural alternatives but none of them worked. One day, out of frustration, I slapped hand sanitizer on my armpits and headed out the door issuing Jason a challenge to find something that actually worked. When I got home, I didn’t stink, and that set Jason off on a solution. Jason is a materials scientist and a bit of an inventor. He took the positives of the hand sanitizer (killed bacteria) and considered the negatives ( it’s semi-toxic, boring, and not particularly fragrant) and reached into the liquor cabinet and pulled out a bottle of whiskey. Major lightbulb moment! Whiskey is regulated, edible, and full of bacteria-killing alcohol. From there, Jason began reading medical textbooks and consulted with doctors. He did research trials and found a perfect formula all while sticking to a motto to use only ingredients that are safe enough to eat. What was at first just a personal solution became a solution for friends and family which eventually turned into a business idea - Pit Liquor. We started with three different scents and to date, we have sold thirty-six. Every one of them is all-natural. We never compromise on that. Another thing we don’t compromise on is sustainability in our packaging. All of our products come in recyclable glass and we offer refill bottles as a way to lessen our footprint. Our ambition is big, we want to play our part in transitioning the world from toxic to natural, one armpit at a time. Today, we sell our products in all 50 states and Canada. We are empowered and engaged by a strong and enthusiastic group of loyal users and a community of investors who joined us back in our Kickstarter days. In the near future, we anticipate being in your favorite retailer but for now, pitliquor.com and Amazon are the two best places to find us.