Hello! We're Jason & Erica.

The story of Pit Liquor began at a most unusual time, during my pregnancy with our first child. My husband, Jason, was concerned about harmful ingredients in deodorants so we’d been trying natural alternatives but none of them worked. One day, out of frustration, I slapped hand sanitizer on my armpits and headed out the door issuing Jason a challenge to find something that actually worked. When I got home, I didn’t stink, and that set Jason off on a solution. Jason is a materials scientist and a bit of an inventor. He took the positives of the hand sanitizer (killed bacteria) and considered the negatives ( it’s semi-toxic, boring, and not particularly fragrant) and reached into the liquor cabinet and pulled out a bottle of whiskey. Major lightbulb moment! Whiskey is regulated, edible, and full of bacteria-killing alcohol. From there, Jason began reading medical textbooks and consulted with doctors. He did research trials and found a perfect formula all while sticking to a motto to use only ingredients that are safe enough to eat. What was at first just a personal solution became a solution for friends and family which eventually turned into a business idea - Pit Liquor. We started with three different scents and to date, we have sold thirty-six. Every one of them is all-natural. We never compromise on that. Another thing we don’t compromise on is sustainability in our packaging. All of our products come in recyclable glass and we offer refill bottles as a way to lessen our footprint. Our ambition is big, we want to play our part in transitioning the world from toxic to natural, one armpit at a time. Today, we sell our products in all 50 states and Canada. We are empowered and engaged by a strong and enthusiastic group of loyal users and a community of investors who joined us back in our Kickstarter days. In the near future, we anticipate being in your favorite retailer but for now, pitliquor.com and Amazon are the two best places to find us.

Meet the Founders

Erica (Co-Owner/Creator)

Don't be fooled, we all know who the real boss is around here and we'll give you a hint, she's not wearing glasses! This tiny power house is the reason we are all here so it's only fitting we give her a quick shout out: GO EVE!

Erica as many of you now is half the heart and soul of this company (you'll learn about the other half in a hot minute below). When she's not busy running a company (accounting, innovation, customer service, wholesale...you name it she does it!) she's got her hands full with her daughter but wouldn't change a thing and we don't want her to! Three random facts about her include:

1: Memorized all the lines to the Princess Bride with her college roommate
2: Has NEVER (knock on wood) been pulled over or ticketed for speeding.
3: Despite being vertically challenged, she lettered on the high school varsity boys basketball team - as a stats keeper.

Jason (Co-Owner/Creator)

Remember when we mentioned the other half to the heart and soul of the company? Well here he is, Chewbacca... oops we meant Jason! Clearly he brings a sense of humor to work but not only that, his mad nerd skills come in handy as he develops all of the stench quenching formulas! That's right, you can thank Jason for the awesomeness that is Pit Liquor plus he's always working on new crazy formulas as his goal is to have a product that works for every pit! Three random facts about him include:

1: Hasn’t washed his pits since switching to Pit Liquor in 2017! Still smelling good!
2: Has been to Space Camp twice. Proud Nerd.
3: Felt compelled to run his first and only marathon because a used car he had just purchased came with a “26.2” decal on the back. Not wanting to be a poser, he immediately signed up for the nearest one and ran it in long pants with keys in his pocket.