We all assume we can safely rely on the regulatory standards of our nation to look out for our best interests, but there is a giant void in the space where body product regulation should fall.
The truth is, anyone could decide there's a competitive advantage to having arsenic in deodorant or face wash and no one would stop them. Until people began getting sick and then went to the effort to prove that they were sick due to that ingredient, then approach the government, arsenic IS allowed in body products. It leaves a gaping hole in the space where we all thing we can trust the system just a little bit.
BHT, phthalates, parabens, aluminum, etc...we all learned about them AFTER a bunch of people got sick and the system reacted. Most regulatory behavior is proactive, not reactive. And that's why we're creating a natural deodorant that is actually so natural, you could safely drink it. Please don't. But you could. It wouldn't feel great (we add salt and bitter teas to stop such shenanagins, but it won't cause any lasting harm). *Please DO keep it out of reach of children. The extreme alcohol content could be problematic for tiny people whose livers aren't fully functional. **Just don't be that guy, the one who drinks his deodorant. Not cool
All that aside, the governing body that oversees what you put on YOUR body is you. When we realized that, we felt a bit hopeless. Until we realized we could do enough research to solve our own problem. Alcohol alone wasn't enough to make lasting, effective deodorant. But we had a baby on the way and a mission to make sure we weren't harming her when we protected the olfactory comfort of those around us.