Friends, investors, customers and community—

We are so excited to share some really big news for Pit Liquor...


We are growing! We have a new production facility in Canada where we will have the capacity and partners to realize big growth for the company, while still maintaining sustainable and ethical production standards. The high bar for our ingredients and the quality of our product is staying the same. We are excited to report that this move is the springboard to expanding our retail production in the year ahead—and helping more people break up with bad deodorant.


We want to keep you in the loop with us as we make these big moves. We may have some shipping delays in the next few weeks while we get the new systems ironed out. As a thank you for bearing with us (and being such great customers), we are extending a 20% off coupon for your next purchase. Use code BESTCUSTOMER at checkout to redeem.*


We are so grateful to you, our customers, for supporting our family and Pit Liquor as we grow this business. And a special thank you to our investors—as a community driven and crowd-funded company, we couldn’t do it without you!


All our best,

Erica + Jason

August 09, 2023 — Shena Lee

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