Hello Friend,

Thank you for loving Pit Liquor as much as I do! My goal is to introduce everyone on the planet to a better way of doing deodorant and I’m so glad to have you on board. I couldn’t be more excited that you found a non-toxic and natural deodorant that works for you! Isn’t it a complete game changer? It has been for me.

How We Came to Be

As the cofounder of Pit Liquor, I wanted to tell you a little about why this weird wild deodorant company is everything to me. While I was pregnant with my first baby, I almost gave up on deodorant! It was important to both me and my husband, Jason, that I use something natural, but all the options were terrible. Jason happens to be a materials scientist, so he got to work! We got our start as a company through social sharing on Facebook. I gave away bottles of free Pit Liquor during my baby's naps and we found a fanatical following. The company quickly grew to be larger than I could manage on my own and I hired a team.

My dear aunt was, at that time, battling breast cancer. Her doctors told her to stop using deodorant altogether since it's unregulated and even safe options aren't that safe. She endured her chemo journey with Pit Liquor by her side. It’s incredible stories like this that have always kept me going. 

Pit Liquor = Liberation

I’m so excited to have you with us at the start of this armpit revolution! Pit Liquor is freeing people from their bad relationships (with deodorant). No more greasy, sticky, awful sticks. No more rashes from irritating “natural” ingredients. We created a new way to do deodorant.

Like you, we’re sick of the beauty + wellness industry’s incredibly low standards. We’re sick of recalls. We’re sick of watching personal care companies put the bottom line first. Did you know the FDA actually gave big deodorant companies permission to put benzene in their products during the pandemic because regular ingredients became hard to find? Benzene is what they use in bombs.

At Pit Liquor we clearly state our ethics and staunchly hold that line. Not only do we source top of the line natural ingredients, but we value sustainability. As a company, we see that our actions have larger ripples because of the scale of our impact. All Pit Liquor bottles, from rollers to sprays to refills, are glass bottles. We strive for sustainability from start to finish, including the packaging. We ship our bottles in fully recyclable packages so you aren't throwing a single piece in the trash to rot in a landfill forever.

For every bottle of Pit Liquor you purchase, you’re choosing a better way. It is our honor to keep empowering you throughout your journey. Working with you enables us to maintain genuine connection with customers as we grow. We don’t like to do things like everyone else.

A Giveaway to Celebrate Small Biz Saturday

Join us as we celebrate Small Business Saturday with an amazing GIVEAWAY! I’m giving away a set of our new National Parks Trio so you can try it yourself or give it as the perfect gift. It’s my absolute favorite bundle of scents to date! But HURRY this giveaway ends at 6pm MST TODAY. Head on over to our Instagram page for details on how to enter. 

Thanks for being with us on this journey. We appreciate you so much.

All the best,

Erica Feucht, Pit Liquor Cofounder

November 25, 2022 — Lo Fountain


Allen Thurston said:

Love this deodorant. Tried several other “natural” products before with no success. Coconut Lime is truly amazing!

Nathan said:

Wow. Wild story.

You guys are legendary. I cant believe ur company even never existed b4. I know for a fact pit liquor is going places. And I mean it when I say this people.


So TreaT yO seLf 8D 8]

Michael Shoemaker said:

Since I have been using your deodorant the rashes that I have had for years under my arms have completely went away. 🧡

Bruce A Neihart said:

Thank you for your testimony. I use three products….freely. of any health concerns. Keep up your work and discoveres. X and O’s.

Robin Cashio said:

There is no stickiness and when I shower
there is no weird feeling under my arms left. I love it!

Annie said:

I went on a 2 year journey trying to find a deodorant that was environmentally friendly, worked well and didn’t give me terrible rashes. I’m so grateful for Pit Liquor. I have now converted my parents and have bought it as part of chemo care packages for different friends battling cancer.

I’m so glad you created this product and I will be a customer for life. I don’t do social media, so I can’t comment on Instagram.

Happy holidays.

Ashley Finn said:

Simply the best

Jessica Biron said:

LOOOOVE everything about this post. Thank you so much for sharing your journey and creating such an amazing product. 💜

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